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THE TOP 5 THINGS YOUR CUSTOMERS WANT TO FIND ON YOUR WEBSITE
A website is a very powerful tool when it comes to reaching out to new & current customers. However, if a visitor to your website can’t find what they’re after, you may upset customers and perhaps even drive some away!
Read on to discover what your customers are looking for when they visit your site.
1) YOUR PRODUCTS & SERVICES
Your customers want to know what you offer so make this immediately clear on the front page.
You can also use links that direct your customers to other parts of your website that explains everything in depth, even include a short description on your front page. Your customers don’t want to search for this, put it all out there before they get annoyed and leave your site!
2) SSL CERTIFICATE
SSL (or Secure Socket Layer) is very important to have integrated into your website.
Do you see the padlock in the address bar at the top of this page? It signifies that this website is secure- this is SSL. In a nutshell SSL is used to make it more difficult for thieves to steal your sensitive information like credit card details by encrypting your data when it is sent over the internet.

Google is so serious about this that websites that don’t use SSL will actually be penalised and listed towards the bottom end of search results! So, even if your customers are not exchanging sensitive information on your website, there is still a huge benefit in using SSL- no one wants their website to appear at the bottom end of search results.

3) FRESH CONTENT
When someone visits a website they want to see fresh, updated content. A well maintained website shows you have pride in your business. A website that hasn’t been updated in years will make your customers question the legibility of the information on your site. A blog or news section are great examples of ways to provide updated content. Update the content on your front page, blogs, news sections & regularly post links to them on social media!
4) ENDORSEMENTS
A way to bring consumer confidence to your business or brand is to share the great experience other customers have had with you. You can do this by offering customer testimonials, case studies, awards you’ve received, even displaying the logos of other businesses on your site demonstrates a great relationship.
5) CONTACT DETAILS
The contact details of your business should be readily available. Since the Internets inception, we have become accustomed to see a link to a ‘Contact us’ page in the menu and this still remains best practice.
Having your contact details in an easy to find location will secure the deal when your customers are ready to buy. Nothing could be worse than losing a customer because there was no way to contact you!

Another smart place to include the details is in your website footer. After having read your offer on your website, your customer will now be at the bottom of the page- what better place to put them!?

* REMEMBER

The purpose of your website is to serve both you & your customers well. When designed properly, it will be your most cost effective, efficient, effective, hardest working & honest employee within your business. The reason it exists is to ease your workload- it can answer any question, it can build consumer confidence & it can sell too.

Use your website to your advantage! If you don’t, you’re simply wasting time and money & likely to be damaging your business image.

Tim
www.codemash.com.au

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