Your website can interact with people, sell to people and of course offer information they are searching for. It runs 24 hours a day, 7 days a week and is extremely cheap to run.
It seems every business you’ve known has a Facebook page, and it’s a great thing! It is an amazingly easy way to connect with your customers. However, Facebook when used alone can be detrimental to your successes. If your small business only has a Facebook page, and your competitor has a Facebook page and their own website, guess who wins the credibility contest??
A website that is ‘home-made’ will do far for harm than good to your business. All of your marketing reflects your business. If your website isn’t great, potential customers will portray your business the same.
In short, don’t make the mistake of taking short cuts with your branding & advertising, again, if potential customers see short cuts, that’s what they would expect form your product or service.