A website with old content, say a blog for example that has posts many months old sends out alarm bells to the viewer. They might be asking themselves the following questions:
• Is any of this information current?
• Does this business care about their image?
• The product this business is offering will be no better than this old website.
• This business is not professional. Pass.
The internet has given the customer the upper hand. Using the Internet, customers will research their next purchase.
If you’re lucky enough, Google might list your outdated website in their search results, but if your website is outdated- it may as well not even be there. Customers expect more for their dollar today than ever before and if your website is lacking, you’re sending your customers directly to your competitor.
A copywriter understands how to communicate with a target audience and will use language to persuade the viewer to take a specific action. A content writer will focus on content that teaches, informs, captivates & instructs readers. Applying these techniques to the content on your website ensures it is written with a purpose to achieve results.
If your website is lacking fresh, quality content, contact us today to help take your business to the next level.